SimSim: Women Community Mobilizer

The SimSim Women Community Mobilizer pilot project is designed to increase the financial footprint of 500 women at the grassroots by leveraging SimSim, a mobile-payment solution developed by the FINCA Micro-Finance Bank. The project is designed as follows:

·         Eight community-based women leaders trained as Roaming SimSim Agents (RSAs)

·         Period of engagement: Nine-months

·         Area: Eight Union Councils of Haripur, KPKThe RSAs emerge as community-based financial changemakers, with the ability to engage face to face with 500 economically active women in their homes, and in formal and informal gatherings. The RSAs promote SimSim as a mobile-payment solution for women entrepreneurs, and their customers, so as to ease their conduct of business.

The RSAs emerge as community-based financial changemakers, with the ability to engage face to face with 500 economically active women in their homes, and in formal and informal gatherings. The RSAs promote SimSim as a mobile-payment solution for women entrepreneurs, and their customers, so as to ease their conduct of business.

 

The end goal of the project is to induce a positive social impact in the community through FINCAs digital platform, SimSim. The project aims to explore the possibility of creating an ecosystem whereby women employ digital technology in their everyday life, going beyond the typical one or two transactions per month, such as monthly bill payment and cash- in-cash-out (CICO) services to daily frequent, repetitive transactions, such as buying groceries; fruit and vegetables, paying school fees, taking loans, partaking in ROSCAs etc. In addition to directly engaging women to use SimSim in their daily lives, the WCM mobilization team has also engaged with retailers, merchants, schools, local organizations and men of the same communities to ensure that women have ample opportunity to make financial transactions.

Identification, selection and capacity building of changemakers included the following:

·         Orientation sessions in the 8 Union Councils to motivate women to apply for this program

·         Selection of sixteen aspiring women leaders

·         3-day residential bootcamp on 'Changemakers to promote financial inclusion at community level using a purpose-built training module for the capacity building of selected participants

·         Contract with eight participants graduated as Changemakers

·        Monitoring and mentoring RSAs

It is expected that the RSAs will emerge as social entrepreneurs and will not only continue this current work on commission basis after formal closure of the project but will also extend their services as tech-oriented social-entrepreneurs to financial and other institutions.