Designing the National Financial Literacy Programme (NFLP) & Developing Master Trainers for its Cascade to 1 Million People


Mera Maan Pvt. Ltd. Was contracted by NIBAF, the training arm of the State Bank of Pakistan, to revamp the National Financial Literacy Programme (NFLP). The initiative aimed to enhance financial literacy, particularly among women, enabling them to budget, save, invest, and access various banking services. The project involved training 30 Master Trainers and supervising their subsequent training of 90 field trainers. The 2-day curriculum, rolled out in all provinces, used highly visual and participatory techniques to cover essential topics such as budgeting, saving, investment, debt management, financial services, and customer rights and responsibilities. The goal was to reach 1 million participants nationwide, with a specific emphasis on engaging 50% women.


Narrative of the Project Description:


In line with the State Bank of Pakistan’s core mandate to promote financial literacy, the National Financial Literacy Programme (NFLP) was developed to ensure every bank across the country actively participated in community-based financial training. Mera Maan Pvt. Ltd. was contracted by NIBAF to redesign a previously developed module and train Master Trainers, who would then further train field trainers to carry out the NFLP workshops. The overarching objective was to empower people, especially women, with financial knowledge, enabling them to make informed decisions about budgeting, saving, investing, and utilizing banking services effectively.


– Redesign the NFLP curriculum to enhance its visual appeal and interactivity.
– Train 30 Master Trainers to lead financial literacy workshops.
– Supervise and guide the 90 field trainers trained by the Master Trainers.
– Implement the NFLP in all provinces, targeting 1 million participants, with a gender balance of 50% women.

Project Impact:

The National Financial Literacy Programme, revamped by Mera Maan Pvt. Ltd., emerged as a powerful tool for empowering individuals, particularly women, with essential financial skills. The visually engaging and participatory 2-day curriculum covered crucial subjects such as budgeting, saving, investment, debt management, and understanding financial services. Additionally, it emphasized customer rights and responsibilities in financial transactions. With a focus on reaching 1 million participants across the country, including a balanced representation of women, the NFLP effectively disseminated financial knowledge to various communities. By training 30 Master Trainers and 90 field trainers, the project created a cascading effect, exponentially increasing its reach and impact. The engagement of women in the programme aimed to bridge the gender gap in financial literacy, enabling them to actively manage their finances and make informed decisions. Mera Maan Pvt. Ltd.’s dedication to redesigning the curriculum and empowering trainers with modern facilitation techniques contributed significantly to the success of the NFLP. As a result, the initiative strengthened the financial capabilities of individuals, promoted financial inclusion, and aligned with the State Bank of Pakistan’s mission to improve financial literacy nationwide.

Project Details