Synopsis:Karandaaz Pakistan contracted EY Ford Rhodes (EYFR) and Mera Maan (Pvt.) Limited (MMPL) to develop a highly interactive financial literacy manual for Benazir Income Support Programme (BISP) beneficiaries. The goal was to enhance the digital financial literacy of the beneficiaries, especially those with low levels of literacy, and enable them to access and use digital financial services effectively. By promoting financial inclusion, the project aimed to empower women and support their active contribution to society.
Narrative of the Project Description:
Background:Recognizing the urgent need to improve financial literacy among BISP beneficiaries, particularly women, the State Bank of Pakistan (SBP) initiated this project to support and enhance the financial literacy ecosystem in Pakistan. Karandaaz Pakistan partnered with EY Ford Rhodes and Mera Maan to undertake the task of developing a comprehensive financial literacy training program.
Objectives:– Conduct a thorough needs assessment through 100 FGDs and 241 one-on-one interviews to gauge the current level of financial literacy among BISP beneficiaries and identify their training needs.
– Develop a highly interactive and participatory financial literacy training module and manual tailored to the specific requirements and low literacy levels of the 9 million beneficiaries.
– Conduct pilot trainings in multiple locations to test and refine the training material, ensuring its effectiveness and suitability for the target audience.
– Train 32 master trainers from various BISP field offices to cascade the training to 1800 trainers, who would eventually disseminate the training program to 9 million BISP beneficiaries.