Marketing and Management Training Enhancement for BRACE Project Beneficiaries

Synopsis:

Mera Maan was contracted to conduct a training needs assessment and focused group discussions with various stakeholders to evaluate the effectiveness of the marketing and management training provided to asset beneficiaries in the past by BRSP’s BRACE project. Based on the findings, a revised and highly participative module was developed, incorporating case examples of successful asset beneficiaries from Balochistan. Two interactive training of trainer’s workshops were conducted, training 55 in-house trainers from the project districts to effectively deliver the module. Additionally, the Income Generating Plan (IGP) form was reviewed and revised to suit different categories of businesses that asset beneficiaries may engage in, such as livestock, agriculture, and enterprises.

Narrative of the Project Description:

Background: 

The BRACE project aimed to provide livelihood support and empower asset beneficiaries in Balochistan, enabling them to transition out of poverty. The marketing and management training was a crucial component of this initiative, aimed at equipping beneficiaries with the necessary skills to effectively manage their businesses and generate income sustainably.

Objectives:

– Conduct a training needs assessment and focused group discussions to evaluate past marketing and management training effectiveness.
– Develop a revised and relevant module incorporating case studies of successful asset beneficiaries from Balochistan.
– Conduct two interactive training of trainer’s workshops for 55 in-house trainers to enable effective module delivery.
– Review and revise the Income Generating Plan (IGP) form to suit different categories of businesses.

Project Impact: 

Through the enhanced marketing and management training module, BRSP’s BRACE project successfully empowered asset beneficiaries with improved business skills and knowledge, enabling them to run their enterprises effectively. By incorporating case examples from the local context, the module became uniquely relevant to the specific needs and challenges of the beneficiaries in Balochistan. The training of 55 in-house trainers further ensured the sustainability and wider dissemination of the program’s impact, as these trainers could continue delivering effective training to future beneficiaries. The revised Income Generating Plan (IGP) form facilitated better business planning, benefiting various categories of businesses, such as livestock, agriculture, and enterprises, ultimately contributing to improved livelihoods and economic growth in the region.