Qualitative and Quantitative Market Research with 200 Women SMEs
Client: CCX INCLUSIVE BUSINESS SARL
Project Scope and Objectives
The project aims to understand the financial and non-financial needs of women-owned or women-led small and medium enterprises (WSMEs). It also seeks to provide actionable insights into their challenges, opportunities, and strategic priorities across different growth trajectories.
Project Deliverables:
- Designed and deployed a comprehensive quantitative survey for over 200 WSMEs.
- Conducted 34 in-depth interviews (IDIs).
- Synthesized findings into a detailed report and presentation with key insights and recommendations.
Implementation:
- Developed interview guides and recruited diverse participants.
- Conducted and analyzed IDIs to complement the quantitative survey.
- Identified patterns and provided a nuanced understanding of WSMEs’ experiences and strategic needs.
Outcomes:
- Delivered clear insights into the challenges and aspirations of WSMEs.
- Informed future strategies for supporting women entrepreneurs and tailoring interventions for each market segment.
Learnings:
- The importance of integrating qualitative insights with quantitative data for a holistic understanding.
- Engaging diverse participants enriches the depth of analysis.
- Tailored strategies based on growth trajectories enhance relevance and effectiveness.
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