Market Study and Mapping of Existing Supply Chain of Menstrual Hygiene Management (MHM) products
Client: WaterAid Pakistan
Project Scope and Objectives
- Assess the availability and accessibility of Menstrual Hygiene Management (MHM) products for women and adolescent girls.
- Understand supply and demand challenges at the community level.
- Identify gaps in the existing supply chain and explore sustainable solutions.
Project Deliverables:
- Comprehensive market analysis and mapping of MHM product supply chains.
- Structured demand and supply-side questionnaires and key informant interviews.
- Recommendations for improving community access to MHM products.
Implementation:
- Conducted primary data collection through surveys, focus group discussions (FGDs), and key informant interviews (KIIs).
- Finalized assessment tools in consultation with stakeholders and trained enumerators.
- Integrated both qualitative and quantitative insights for robust analysis.
Outcomes:
- Identified key supply chain actors, product availability, and pricing challenges.
- Highlighted the community’s willingness to adopt more hygienic MHM solutions.
- Established baseline insights for future interventions under the WaterAid “HerWASH” project.
Learnings:
- Social and cultural restrictions significantly impact MHM practices.
- Cost, awareness, and accessibility are critical barriers to product adoption.
- Sustainable solutions must balance affordability and community engagement to ensure long-term impact.
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